~ Jorn:
We have a long-running history of experimenting with colours in our own DLC (Diamond-Like-Carbon) coating treatment which offers superior scratch resistance for LW timepieces, as we previously shared here. The results were the introduction of the Hard Black, Hard Green, and Hard Grey in our Hard DLC series, deemed as LW's specialty.
We even have a Hard Blue but that shall remain as a prototype in The Lab...
The latest DLC tone we are extremely pleased with is the 'Anthracite'. It is a very dark grey in hard coal, almost black, but it is not black. We couldn't wait to use it for the SpidoLite II and SpidoSpeed Chronograph (pictures above and below).
Achieving a tone is a matter of how long we put a watch part through the DLC coating treatment. It reaches black after a certain duration of being treated. The shorter the duration, the lighter a tone it turns into.
The 'Anthracite' tone requires a very specific amount of time to realise. Just a few minutes longer or shorter, it would become a different grey. So it is particularly challenging for individually crafted, non-mass-produced, timepieces like ours, as it requires extreme precision to achieve the exact same tone for all watch parts in different shapes and sizes.
For our Spido models, Anthracite works really well. It presents the skeletonised case design with more depth compared to the Black which is more stealth.
We love our 'Anthracite' for its own level of coolness. It is almost black, but is just...different.
This new venture with a concept began when they started listening to the VIP’s desires. They believe customers looking for particular and fascinating watch manufacturers are also interested in racing cars, wine and shoes, which is difficult to argue against. However, this is not something you often see in a traditional watch retail environment. I truly congratulate their bravery and foresight of what retail experience can be for customers.
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An Elusive Season 2011
The Magic of Singapore
~ Morten:
Can you believe it? 2011 is already coming to a close. It has been such an eventful year not only on our own micro level but also on a global scale, yet it has gone like a blink.
To round up the year nicely, the ski season has finally open with good snow, after the scare of an exceptionally warm November and early December.
So it is timely to send you our winter greetings with news from the Alps.
In the Swiss Alps, we are now present in St. Moritz and Gstaad.
In the French Alps, you will find LW in Megève and Courchevel.
LW in the Alps is a beginning, we hope to reach out to mountains and resorts in every continent.
With the successful arrival of the Spido models this year along with The Rock and The Reef (our ski and dive instruments), we have now paved a nice long track into the future.
And so we can finally take a little break and enjoy great times with friends and family, before we gear up for more excitements to come in 2012.
Until next year!
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Celebrate the Danish Way
Launch of the Winter Season
~ Jorn:
LW is partnering with The Hour Glass, the most prestigious specialist watch retailer in South Asia, to launch into Malaysia. I have had the pleasure and the perfect excuse to return to the warm and welcoming Asia and stay away from the cold in London.
Amidst all the fun and travelling, I got to spend some time with Ming Thein from Fratellowatches, who has posted our chats in my favourite topics (skiing, LW and everything about the Spido models, naturally!) here: An Hour with Jorn Werdelin.
I will not get tired of sharing how difficult and complex to construct and produce the Spido models. It is a real challenge even to the best case makers in the industry.
This week, a popular men's lifestyle website has picked the SpidoLite II as a mind-blowing gift for men in their guide. To me, it is no superficial honour. When you truly explore and understand the level of craftsmanship involved, I certainly hope it stretches your mind too.
Until you have the opportunity to experience one of our Spido models in the flesh, this quick video may give you a sense of the architecture of the SpidoLite II in its fully finished state.
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New Case Construction for SpidoLite II
The Culture of SpidoLite
~ Morten:
New arrivals! The SpidoLite II is here. There are two versions: Titanium, and Anthracite DLC Titanium.
Anthracite is a hard coal colour, very dark grey, almost black, but it is not black.
Apart from the new case colour we have given to the SpidoLite II, we have also designed the Spido case construction in a brand new way. You probably would not be able to tell, from looking at a finished SpidoLite II, the complexity of the case.
Below in a one-minute video, I will share a little bit about the case construction this time.
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The Culture of SpidoLite
The Evolution Continues
